Natural materials are often introduced as a feature.
A cork scratcher.
A wooden feeder.
A felt pet bed.
But what if the bigger opportunity isn't one product—
but an entire collection?
From Products to Product Families
One material language can support different pet needs:
Scratch. Rest. Hide. Play.
The functions may change, while the visual identity remains consistent.
For brands, this creates an opportunity to move beyond isolated SKUs and develop a more recognizable product family.
A cohesive collection can help create:
- Stronger visual recognition
- More consistent merchandising
- Easier extension into new products
- A clearer brand identity
Material then becomes more than a specification.
It becomes part of the brand language.
Pet Products Are Moving Into the Home
Pet furniture increasingly shares space with sofas, rugs and other home furnishings.
That means consumers may consider not only:
“Will my pet use it?”
but also:
“Will this belong in my home?”
Natural materials can be particularly interesting here.
Cork, wood, textiles, neutral colors and visible textures already belong to the visual language of contemporary interiors.
Used thoughtfully, they can help pet products feel less like accessories added to a room—and more like part of the room itself.
From One Material to a Collection
This is the idea we're exploring through Percudi's Natural Cork Collection.
Not:
How many products can we make from cork?
But:
How can one material language create multiple pet experiences while maintaining a recognizable identity?
Because sometimes the opportunity isn't one successful product.
It's creating a collection customers can recognize before they even see the logo.
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Explore the Natural Cork Collection →
Discover how natural materials, pet function and modern living can come together within one product language.