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Replaceable cat scratching surface system showing reusable frame and fresh scratching insert

Keep the Frame, Replace the Surface: A Smarter Cat Scratching System

A replaceable scratching surface changes the product logic: keep the durable frame, refresh the worn surface, reduce unnecessary replacement and build a more refill-friendly cat living system.
From Flat-Pack to Refill: Designing Cat Furniture for a Longer Product Life

From Flat-Pack to Refill: Designing Cat Furniture for a Longer Product Life

Flat-pack structures and replaceable scratching surfaces can work together as one cat-living system: lower shipping volume, easier replenishment and a longer usable life for the main product.
From one material to a collection

Could Natural Materials Create a New Premium Pet Living Category?

Natural materials are often introduced as a feature. A cork scratcher. A wooden feeder. A felt pet bed. But what if the bigger opportunity isn't one product— but an entire...
why texture matters

What Happens When Pet Furniture Starts With the Material?

Most pet products follow a familiar development path: Product idea → Shape → Material But natural materials invite us to think differently. What if we started with the material first?...
Natural Materials Are Finding a Place in Modern Pet Products

Why Natural Materials Are Finding a Place in Modern Pet Products

Cork is particularly interesting for cat furniture because it sits at the intersection of several design considerations：
Corrugated structure and density considerations for cat scratcher design

Why Corrugated Structure Matters in Modern Cat Scratcher Design

Orientation, channel direction, curves and accessibility all contribute to how the scratching area becomes part of the complete form.

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