Structure & Dimensions
Review geometry, dimensions and component relationships around the intended use.
Product Development
Pet Product Development for Premium Brands
Percudi supports custom pet product development for pet brands, retailers and distributors, from the initial brief to sample review and production preparation. We coordinate decisions about structure, materials, branding and packaging with the manufacturing partners needed for each project.
We can start with a new concept or adapt a reference from a range such as Natural Cork Cat Living.
DEVELOPMENT FOUNDATION
From Product Direction to a Clear Development Brief
A useful brief explains who the product is for, where it will be used, what it should do and how it should sit within the intended market.
Reference products can help communicate direction, while target positioning, customization needs and known volume expectations give the development team practical context. A brand does not need every answer before starting, but the known priorities should be made visible.
DEFINE / DEVELOP
Form, Function and Material Decisions
These decisions work together. A change in dimensions or material can affect usability, manufacturing method, packaging and the final product presentation.
Material Direction
Compare material and finish directions against function, appearance and production needs.
Usability
Consider handling, assembly, cleaning and interaction points relevant to the product format.
Manufacturing & Packaging
Review production feasibility, manufacturing method, manufacturing-partner requirements, protection and packing before the project moves toward production.
MATERIAL & SURFACE EXPLORATION
Material Choices Shape Product Identity
We review natural textures, surface directions and material combinations as part of the product development process, helping brands evaluate how materials influence appearance, touch, use and overall product character.
VALIDATE
Sampling and Iteration
A sample gives the project team a physical reference for reviewing scale, material, structure, finish and practical use.
Feedback should identify the specific point being changed and update the relevant specification or reference. The number of iterations depends on the project; sampling is a review process, not a guarantee that every concept is ready after one round.
FROM SAMPLE TO DETAIL
Product Decisions Continue Beyond the Front View
Structure, hardware, assembly, replaceable components and user documentation can all affect whether a product direction works in practice. Real samples help these details become visible before production preparation.
PREPARE
Preparing for Manufacturing
A production-ready direction brings the approved product reference, specifications, materials, finish expectations, packaging needs and quality criteria into a clearer handoff for supplier evaluation and factory coordination.
Once a product direction is approved, the project may move into private-label, OEM or new-product manufacturing coordination depending on scope, with agreed requirements connected to quality planning.
Approved Reference
Identify the sample or documented direction that production should follow.
Defined Requirements
Record the material, dimension, finish, branding and packaging points already agreed.
Review Criteria
Translate important requirements into practical production and quality checkpoints.
Product Categories
Dog and Cat Product Development
Dog sofas, beds and travel products. Start with the dog’s size and where the product will be used. For a bed or sofa, review how the cover is removed and how the insert fits. For a travel format, review dimensions, storage and cleaning with the sample. Explore our pet sofas, beds and resting systems for reference.
Cat furniture and scratchers. Define whether the main use is scratching, lounging or hiding. For a replaceable surface, review how the pad is attached and how customers will identify the matching refill. Compare formats in the Natural Cork buyer guide.
Design Example
How We Would Review a Replaceable Cat Scratcher
Start by defining how the cat will use the scratcher and what the brand wants to retain when the surface wears. For a curved base with a separate pad, review the pad shape, dimensions and attachment points together.
At sampling, check how the pad sits on the base and whether it can be fitted and replaced as intended. Record the approved material and fit before planning the packaging and how buyers will identify the matching refill.
See the three-photo pad and base walkthrough for a physical example of that design.
Questions before starting a development project
Can we adapt an existing product or start with a new concept?
Both directions can be reviewed. For an adaptation, identify the reference model and the changes you need. For a new concept, describe the user, intended function, target market and constraints. We review the development and sampling scope before confirming the next stage.
What should a sample review cover?
Agree which dimensions, materials, construction details, component fit and packaging need review. Record feedback against the selected sample and confirm changes before production preparation. Share your reference images and requirements through the existing project enquiry.
BUYER CHECKLIST
What Brands Should Prepare Before Starting a Project
Share what is already known. Missing details can be identified and developed during the discussion.
- Concept or referenceA sketch, existing product, mood board or problem to solve.
- Target useThe pet, user, environment and intended product function.
- Market and positioningThe destination market, channel and intended value level where known.
- CustomizationRequired changes to form, material, color, branding, components or packaging.
- Commercial contextTarget price direction, timing and approximate volume expectations if available.
START A DEVELOPMENT CONVERSATION
Bring Us Your Product Direction
Share the opportunity, brief or challenge you are working on and we can help define the next practical development step.